THE USE OF ADVERTISING TEXTS AS THE METHOD OF FORMING THE INTERCULTURAL COMPETENCE OF FUTURE TEACHERS OF FRENCHJournal: THE SCIENTIFIC ISSUES OF TERNOPIL VOLODYMYR HNATIUK NATIONAL PEDAGOGICAL UNIVERSITY. SERIES: PEDAGOGY (Vol.2016, No. 4)
Publication Date: 2016-12-28
Authors : Diana Rusnak;
Page : 72-79
Keywords : advertising text; intercultural communication; intercultural competence; stereotypes; future French teachers;
In the article methodology of teaching foreign languages and cultures is exposed to view new media technologies. The teaching of intercultural communication is the main object of university student's study. The forming of intercultural competence is very important for the future French teacher's education. It is possible with using of authentic media texts in the teaching process in university. The advertising text as an example of the modern aid of intercultural competence forming of future French teachers are presented in the article. Advertising is defined as a form of communication and as element of mass culture, which reflects a picture of the world of a particular society, its values, orientations, traditions and history. The content of intercultural competence is described. Stereotype as a form of social representations is characterized. The role and place of stereotypes in advertising text are described. Different types of stereotypes in the advertising are presented as the using of psychological influence by stereotypes. There are given some examples of communicative and intercultural tasks of working with the advertising text. The conclusion is that the advertising text is an effective method of forming the intercultural competence of future French teachers.
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