A Study of Branding and Marketing of Hindi Newspapers in India

There was a time when newspaper publishing was considered as a mission. But in present era newspapers are run by the big corporates and for them newspapers are a product. At the same time competition in media industry become more intensify because technology has increased the number of content providers and made it possible for many more competitors to seek the attention and loyalty of audiences and advertisers. Therefore branding and marketing getting prominence in media industry in general and newspaper industry in particular. The present study analyzing the branding and marketing strategies of Hindi newspapers houses in India. Study is based on the analysis of three Hindi newspapers i.e. Dainik Jagran, Dainik Bhaskar, and Rajasthan Patrika. Study found that brands and marketing are crucial in separating Hindi newspaper companies and their products from those of competitors, in creating continuity of quality and in helping develop strong bonds with consumers.