Relationship between Organisational Communication Flow and Communication Climate?Journal: International Journal of Pharmaceutical Sciences and Business Management (IJPSBM) (Vol.1, No. 1)
Publication Date: 2013-12-30
Authors : Priti Verma;
Page : 63-71
Keywords : Organisational communication; Vertical; downward; climate; openness;
Communication is identified as an important variable that contributes to failures or success of an organisation. It is held responsible for rise and fall, success and failure , progress and regression of any organisation. Hence, an ideal communication climate is a must in an organisation. The Quality Communication creates ideal communication climate. Communication climate influences and gets influenced by the communication patterns chiefly within the organization. The organizational communication flows in different directions: vertical, horizontal and grapevine. Out if these the dimensions of vertical communication are most important predictors of organisational climate. Besides, centralised and decentralised governance also govern communication climate. This paper aims to present the study of the relationship between communication climate and internal patterns of communication with main focus on vertical communication against professional and organisational background. The paper clarifies the concepts with the help of real life short case studies and generates a few questions for better understanding. Examining communication climate will enable one to obviate counterproductive communication patterns and understand the significance of effective communication which can help individuals reach both their own and organizations’ communication goals. Generally, three critical processes are evoked within an organisation- coordination, information exchange and perpetual feedback. Focus on downward communication helps us understand the senior’s role in organization’s communication and steering all the other kinds of communication and activities.
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