Psycho-Behavioral Concordance of Ecological Consumer in India: An Empirical Analysis

This paper analyses psycho-behavioral concordances based on demographic factors of ecological consumers within and between urban consumption cultures of India. The basic tenet of analysis was that the percentage basis of analysis of data that collected through Likert scale usually does not support in classifying groups for similarity or dissimilarity of opinion or behavior. Hence, a separate test is necessary to understand the psychographics, and behavioral similarity of ecological consumer for further research and exploration. The result of analysis confirms that income level is a major influencing factor for concordance of opinion, behaviour and psychology of eco-consumer within and between eco-cultural boundaries of India