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Adoption of Demand Sensing Software by Leading Supply Chain Companies: A Resource-Advantage Theoretical Perspective
Journal: AIMS International Journal of Management (Vol.7, No. 2)Publication Date: 2013-07-01
Authors : R. David Swanson;
Page : 93-101
Keywords : ;
Source : Download Find it from : Google Scholar
Abstract
The resource-advantage (RA) theory of competition is the theoretical basis for propositions and a pretest of demand sensing and demand signal repository (DS/DSR) software adoption by companies identified as leaders in supply chain management and by Fortune 50 firms to provide managerial guidance on similar software adoption.
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Last modified: 2017-04-27 09:51:50