MOBILE BANKING – A SILVER LINE DURING FINANCIAL CRUNCH

Mobile banking was the biggest strategic move made by the RBI where first regulatory guidelines were issued to the banks in 2008 to transfer funds from one bank to another through mobile as the platform. It sprouted in the economy with SMS based service which has today led into cashless transactions through technological advancement and education. These services are currently offered by 97 banks in India irrespective of mobile service provider. Licensed banks with core banking solutions are permitted to offer mobile banking services to their customers post permission obtained from department of payments and settlement systems. RBI is framing policies to take concrete steps to make economy more strong and cashless. E-commerce & technological advancements have paved way for the optimum utilization of mobile banking services. The value and volume of the transactions through mobile banking have increased rapidly during the month December, 2016 when compared to previous months due to Demonetization. Most of the banks are introducing customized apps for their customers to ease cashless transactions through mobile banking. This paper is an attempt to emphasis the mobile banking using National unified USSD platform for all banking solutions with respect to cashless transactions.