ACCESSIBILITY OF CASSAVA PROCESSORS TO MASS MEDIA CHANNELS’ INFORMATION ON CASSAVA PROCESSING INNOVATIONS IN SAKI AGRICULTURAL ZONE OF OYO STATE, NIGERIA

The study focused on the accessibility of cassava processors to mass media channels' information on cassava processing innovations in the Saki Agricultural Zone of Oyo State, Nigeria. A multistage sampling technique was used to select 190 cassava processors in the zone. Structured and validated interview schedule and participant observation technique were used to obtain primary data from cassava processors in the study area. Data collected were analyzed using frequency distributions, percentages and means as descriptive statistical tools. Inferential statistics used was paired t- test analysis. Findings from the study revealed that the majority of the cassava processors were female and married. The mean age and years of experience of cassava processors were 43.9years and 11.3years respectively. Radio was the most accessible mass media channel followed by television while extension publications were less accessible in the study area. Finally, the study recommended that bridging information gap between the source and clientele should be through relating simple, short, repeated, useful and timely extension information and encouraging feedback on mass media channels