THE GLOBALIZATION AND CULTURAL IDENTITY: TWO VECTORS OF THE PROCESSES OF GLOBALIZATIONJournal: International Scientific Journal "Internauka" (Vol.1, No. 25)
Publication Date: 2017-03-31
Authors : Grodska Elina;
Page : 40-43
Keywords : globalization; glocalization; intercultural communication; multicultural identity; local culture;
The article deals with the centripetal and centrifugal vectors of globalization processes in terms of their influence on the formation of modern cultural identity; the factors that determine its transformation; the forms of articulation of identity, including glocalization and multicultural identity.
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