FEATURES OF FORMATION OF LOYALTY ON THE MARKET OF CATERING IN UKRAINE

Journal: International Scientific Journal "Internauka" (Vol.1, No. 25)

Publication Date: 2017-03-31

Authors : Shtunder Irina Aleksandrovna; Nazarenko Victoria Michaylovna;

Page : 172-175

Keywords : concept of relationship marketing; loyalty; loyal customer; the formation of loyalty;

Source : Download Find it from : Google Scholar

Abstract

In this article the place loyalty marketing concepts in relationship marketing. The role of customer loyalty in ensuring the competitiveness of enterprises. The main trends of the formation of loyalty. Proposed and described components of the process of forming and maintaining customer loyalty.

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FEATURES OF FORMATION OF LOYALTY ON THE MARKET OF CATERING IN UKRAINE

Abstract

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