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INTEGRATED MARKETING COMMUNICATIONS IN THE ACTIVITY OF TOURISM COMPANIES
Journal: Synergy of Science (Vol.11, No. 1)Publication Date: 2017-05-31
Authors : Fedorov V.A.;
Page : 0-0
Keywords : integrated marketing communications; tourism company; contact audience; marketing-mix; promotion-mix;
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Abstract
This article is about the concept of integrated marketing communications applied to the activities of a tourist companies; make the thesis about the need to create a more comprehensive model of integrated marketing communications
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Last modified: 2017-05-13 18:42:40