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THE «AIDA» MODEL IN THE SYSTEM OF MARKETING COMMUNICATIONS

Journal: Synergy of Science (Vol.11, No. 1)

Publication Date:

Authors : ;

Page : 0-0

Keywords : marketing communications; target audience; consumer; advertising appeal.;

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Abstract

This article is about the features of the model «AIDA», adapted to the system of marketing communications.

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Last modified: 2017-05-13 19:57:59