МЕТОДИ ТА ПРИНЦИПИ ОЦІНКИ КОНКУРЕНТОСПРОМОЖНОСТІ ПІДПРИЄМСТВ

Objective. The aim of the article is theoretical analysis of the main methodological as-pects of assessing enterprises competitiveness and determination of the key assessment principles. Methods. The general scientific and special research methods are used, which al-lowed to solve the questions selected as areas of study. The systematical approach to the analysis of economic phenomena or processes as well as the main concepts of modern economic theory, management theory and strategy of enterprise management became the methodological bases of the research. The study was conducted with the use of such meth-ods of research: theoretical generalization and comparison (determination of the con-cepts' core of «the methods for competitiveness assessing» and «the principles of competitiveness evaluation»), methods of economic analysis (grouping, table method) and logic synthesis. Results. Scientific approaches to determination of the competitiveness methods and principles were systemized. Those methods of enterprises competitiveness were clas-sified according to the following types: according to the direction of the information base formation, by the way of displaying of final results, by the levels of coverage of all operating components, by the subjects, according to the comparative basis, depending on the possibility of developing managerial decisions on the results' details, that allow to create the conditions for justifying the choice of method of the enterprise competitive-ness estimation. The system of the principles for competitiveness assessing was formulat-ed. In order to achieve effective evaluation of the enterprises' competitiveness it was pro-posed to divide them into basic and additional. Scientific novelty lies in the fact that the paper proposed a multi-criteria classifi-cation of existing methods of the enterprise competitiveness estimation and determined the key principles of this assessment. Practical value. The use of the classification in practice allows to make a reasonable choice of the evaluation method and increases the efficiency of the enterprise competitive-ness management. The suggested classification remains open at all levels and can be sup-plemented by other and new methods.