A STUDY ON FACTORS AFFECTING EMPLOYEE RETENTION IN MANUFACTURING ENTERPRISES IN COIMBATORE DISTRICT

Retention of employees is emerging as the most important human resource management problems in manufacturing sector. The manufacturing enterprises are also facing a problem of motivating and retaining the employees in an environment of augmented uncertainties. The manufacturing enterprises are committed to hold their valuable employees because these employees are imperative to their success. The compensation, career development, relationship and proximity are the factors affecting employee retention in manufacturing enterprises. The results indicate that there is significant difference between socio-economic profile of employees and factors affecting employee retention in manufacturing enterprises. The compensation, career development, proximity and relationship are positively and significantly influencing the commitment of employees. In order to retain and improve commitment of the employees, manufacturing enterprises should provide fair and adequate compensation and create opportunities for growth and development of their employees through effective training programmes and career progression plans. The manufacturing enterprises should provide proper work environment and encourage employees to develop and maintain better relationship among them.