CUSTOMERS SATISFACTION IN UTILITY SECTORS OF PUBLIC ENTERPRISES IN NEPALJournal: International Journal of Management (IJM) (Vol.8, No. 2)
Publication Date: 2017-04-12
Authors : Jitendra Prasad Upadhyay;
Page : 209-216
Keywords : Customer Satisfaction;
Background - Customer satisfaction is a measure of how products and services supplied by a company meet or surpass customer expectations. The question is not how satisfied customers are, but how emotionally attached they are to organization's products, services and brands. Purpose – The purpose of this study is to examine the level of customer satisfaction in public enterprises of Nepal Methodology Used – Descriptive and analytical research designs have been used for the study. Primary data have been collected through the questionnaires using judgmental sampling from the three public enterprises of Nepal. Questionnaires have been developed in five scales and mean, standard deviation and coefficient of variation have been used as tools. Cronbach's alpha test has been done to test the reliability of the data. Findings – All the public enterprises have not been able to satisfy their customers.
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