LITERATURE REVIEW OF OPTIMIZATION TECHNIQUE BUSINESS: BASED ON CASE

In today's complex business world, decision making plays a vital role in the success of any business. The simplex method, an operation research technique is widely used to finding solutions in many real world problems. This paper is an attempt to get an insight about the various application of optimization techniques in business. It is a conceptual research based on various literatures available. This study is based on different cases applied on selected sectors, viz., industrial, financial, resource allocation, agriculture, marketing and personnel management area.