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MARKETING MANAGEMENT OF CONSUMPTION VALUE OF FREE GOODS AND SERVICES
Journal: The Way of Science (Vol.1, No. 36)Publication Date: 2017-02-28
Authors : Nevostruyev P.Yu.;
Page : 128-129
Keywords : consumption value; marketing; free goods; market supply; social networks; social services.;
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Abstract
Modern information society suggests goods and services based on free (moneyless) involvement and use. In this article the issues of marketing management of consumption value from the point of view of increase in use advantages and reduction of expenses on free (nonmonetary) goods are considered.
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Last modified: 2017-06-07 20:16:36