ANALYSIS OF THE MARKET OF FITNESS SERVICES AND ITS DEVELOPMENT TRENDS IN RUSSIA AND THE IVANOVO REGION

In this article, the trends in the development of the fitness services market in Russia and in the Ivanovo region are examined. The need to improve the work of fitness organizations for the promotion of a healthy lifestyle has been identified. The purpose of the work is to analyze the market of fitness services and to identify trends in its development in Russia and the Ivanovo region. In the study of this article, it was necessary to analyze the fitness services market in Russia and the Ivanovo region and study consumer preferences in the field of fitness services using the example of the fitness club "Loft Fitness" in Ivanovo. The main trends in the development of fitness services are revealed and methods for improving their management are suggested.