CUSTOMERS AND DEALERS SATISFACTION OF MILK PRODUCTS A CASE STUDY OF SHRI HANUMAN MILK CO-OPERATIVE SOCIETY LTD. YALGUD

Dairy business gathers importance for the countries India, because it generates employment to the producers, milk collection and processing organizations, and fulfill the wants of the customers of milk and milk products. Dairy business establishes the forward and backward linkage in the linkage which results in generation of employment and use of available resource for the productive purpose and ultimately fulfills the need of the customers. Customer satisfaction reflects a person's comparative judgment of a product's perceived performance in relation expectation. The study is concerned with the customer and dealer satisfaction of milk product. The hypothesis, customers and dealers are satisfied with the services provided by the society is tested by using the statistical tool. The calculated X 2 value is greater than the critical, therefore hypothesis is accepted.