AN EXPLORATION ON THE EFFECTS OF GLOBALISATION ON CULTURE: A STUDY OF MASVINGO DISTRICT

The study explored the extent to which globalisation has eroded the African culture. The study was guided by Vygotsky's socio cultural theory and Bandura's social learning theory. Language, education and religion were outlined to be the determinants of culture. A phenomelogical research design was adopted. Ten participants were purposively selected in the study. Most participants indicated that the culture has been largely affected by globalisation. The indications were that the way some adolescence is dressing is totally against the expectations of their culture. Boys are seen dropping down some trousers. Some girls are seen half naked as a result they are more susceptible to abuse. They were imitating some models they see on television and their mobile phones. They indicated that some dressing is meant for acting but the youths are seen roaming around the streets in that attire .Some elders were complaining bitterly that the young generation is no longer valuing their presence. They blamed them for not showing any respect towards them. They felt that some young bosses do not respect their subordinates regardless of the fact that they are older than them. Cultural pressures of more influential language communities have resulted in marginalization or eclipse of vernacular languages. On a positive note globalisation has been noted to promote unity among different cultures as they share some common interests through technology. The researchers recommended that there is need to ensure that aspect of Ubuntu is not gulped down by globilisation. They also proposed that every citizen has a role to play in uplifting the virtues of our societies.