The Influence Of Destination Personality And Perceived Value On Destination Image In National Park Bunaken And Wakatobi

The aim of this study was to test the concept destination personality perceived value and destination image. In particular this study aims to determine how much influence destination personality and perceived value to destination image on marine tourism in Bunaken and Wakatobi National Park. This type of research is descriptive and verified. The survey was conducted using questionnaires to 223 tourists traveling in Bunaken and Wakatobi especially scuba diving activities. By analyzing using the SEM structural equation model with AMOS program. Descriptive research results indicate that the destination personality perceived value owned marine tourism Bunaken and Wakatobi has been running very good with the exception of the destination image is considered pretty good. While the research results verification that destination personality affect destination image with a standard deviation of 0.46 or effect 46. Then the perceived value affects the destination image with the effect of a standard deviation of 0.30 30. Then the effect of simultaneous destination personality and perceived value to destination image with a standard deviation of 0.39 or 39.