Strategy Development Micro Small And Medium Business Performance In Small And Medium Enterprises Smes Cibaduyut Shoe BandungJournal: International Journal of Scientific & Technology Research (Vol.6, No. 3)
Publication Date: 2017-03-15
Authors : Yoyo Sudaryo; Dyah Purnamasari;
Page : 102-105
Keywords : Strategy; SME Empowerment; Shoes Cibaduyut Bandung;
Indonesias economic fundamentals have not prompted the government to build the economic structures to the existence of Micro. Small and Medium Enterprises SMEs. This sector has been proven to provide jobs and provide opportunities for SMEs to thrive in the community. MSMEs cant be doubted because it proved able to survive and become the economic driving especially after the economic crisis. On the other hand SMEs are also facing many problems the limited working capital human resources is low and less clever mastery of science and technology. Another obstacle faced by SMEs is the relationship with the business outlook is less clear and the vision and mission planning is not yet stable. Provision of information and networking markets ease of access to funding and mentoring and capacity building in information technology are some strategies for improving the competitiveness of SMEs in Indonesia. Therefore it is necessary synergy between all parties especially the government and microfinance institutions. This model is based on the consideration of SMEs as the largest group of economic actors in the Indonesian economy. The method used in this study is a survey explanatory with the technique of data collection through questionnaires interviews and observation. The population of the Small and Medium Industries SMI Shoes Cibaduyut Bandung. Then analyzed with descriptive scoring system and non-parametric statistics through different test average.
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