Impact Of Customer Awareness Competition And Interest Rate On Growth Of Islamic Banking In Pakistan

The prime objective of this study is to investigate the Impact Customer awareness Interest on Growth of Islamic Banking in Pakistan. A detailed discussion of lack of Profit and loss sharing of Islamic Banking in Pakistan is also made. Survey results from 553 respondents indicate that Customer Awareness and Interest contribute to Growth of Islamic Banking. This study will be helpful for general public managers and policy makers in assessing the impact of religion in deciding about Islamic banking. Furthermore empirical findings should help Islamic bankers to develop successful marketing plan.