THE IMPORTANCE OF OBSERVING THE DIFFERENCE IN WEBSITE EVALUATIONS OBTAINED FROM DIFFERENT PERSPECTIVES

The purpose of this paper is to show how website evaulations differ if performed by different evaluators despite the same methodological framework being used for the assessment. A quantitative analysis of websites was performed according to the modified evaluation framework based on the 2QCV3Q-model. The AHP method was used for the verification of the weight criteria, while a single-factor ANOVA was used to check the difference in the average scores of the evaluations performed by three groups of evaluators The results obtained by the single-factor ANOVA showed a statistically significant difference in the average scores of internal evaluation when compared to the evaluation done by clients and independent evaluators. The results obtained can be used in the banking industry as guidelines and recommendations for the future design or redesign of websites, as well as a literary base for comparative analyses of this kind in developing countries.