A Survey on Reputation Systems in E-Commerce

A crucial factor for the success of e-commerce system is accurate trust evaluation. Reputation based trust models are widely used in e-commerce systems, where the ratings are used to calculate the trust score. These ratings, also referred as recommendations, referrals and feedback, is the most important factor in building the trust relationship. Ratings will guide the potential buyers to choose the most trustworthy seller. Different rating system may adopt different methods to calculate the reputation trust score, which in turn rank the sellers to guide the buyers. A comprehensive survey on different reputation system in e-commerce applications are presented in this paper.