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FEATURES OF MARKETING ON TOURISM MARKET
Journal: International Scientific Journal "Internauka" (Vol.1, No. 28)Publication Date: 2017-05-15
Authors : Rudavka Daryna;
Page : 132-135
Keywords : strategy; strategic planning; marketing planning; marketing strategy; tourism sector; strategic marketing;
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Abstract
The necessity of strategic planning activity. The features of tourism companies and identified specific aspects of the development and implementation of strategic planning of tourism enterprises.
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Last modified: 2017-07-06 20:35:28