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IMAGE-FORMING STRATEGIES OF ADVERTISING INFLUENCE ON THE EXAMPLE OF “COCA-COLA” SLOGANS
Journal: International Scientific Journal "Internauka" (Vol.1, No. 29)Publication Date: 2017-05-30
Authors : Zinovieva Maria;
Page : 55-59
Keywords : advertising influence; advertising images; strategies of the speech influence; “Coca-Cola” company;
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Abstract
Using the conceptual apparatus of the strategic approach, the analysis of the slogans of the “Coca-Cola” company is conducted for the first time in domestic science. The connection between communicative means and the advertising effect of their information-psychological influence has been reconstructed. The content of the image-forming strategy is shown on the example of the “Coca-Cola” slogans.
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Last modified: 2017-07-07 20:25:55