MEANS OF THE MULTILEVEL MARKETING SYSTEM CREATION IN MARKETING SERVICES

Journal: International Scientific Journal "Internauka" (Vol.1, No. 29)

Publication Date: 2017-05-30

Authors : Diachek V.; Bezlepkina O.;

Page : 139-142

Keywords : service enterprise; sales system; intermediaries; agency agreement; franchising; internal marketing;

Source : Download Find it from : Google Scholar

Abstract

The article considers the problem of sales management in a service enterprise. Were determined the specifics and main problems of creating of a distribution system for a service company. Were characterized the basic concepts: service sphere, sales channel, intermediation, sales management. Was defined the list of the main ways of attracting intermediaries in the process of sales management of the service enterprise.

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MEANS OF THE MULTILEVEL MARKETING SYSTEM CREATION IN MARKETING SERVICES

Abstract

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