INTERNET ADVERTISING: MODERN COMMUNICATION CHANNEL. TRENDS AND PROSPECTS

Journal: International Scientific Journal "Internauka" (Vol.1, No. 30)

Publication Date: 2017-06-15

Authors : Kaptur A.;

Page : 43-45

Keywords : advertising; internet advertising; history of internet advertising; technological transformation; interactive online advertising;

Source : Download Find it from : Google Scholar

Abstract

In the article it is analyzed Internet advertising, showed the history of online advertising, determined the influence of globalization on advertising on the Internet; identified the main mechanisms for creating advertising formats. It is also focused on interactivity and features the impact of Internet advertising as a modern communication channel for users.

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INTERNET ADVERTISING: MODERN COMMUNICATION CHANNEL. TRENDS AND PROSPECTS

Abstract

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