THE IMPACT OF LIFE VALUES ON ENTREPRENEURIAL INTENTIONS OF STUDENTS IN SERBIA

In this study, the relationship between life values, the enterprise potential and the entrepreneurial intentions were researched. The survey was conducted in Serbia, and the respondents were students. A total of 380 valid questionnaires were collected. For the data processing, the following statistical methods were used: descriptive statistics, correlation and regression analysis. The main research results are as follows: 1. Correlations between life values items and enterprise potential dimensions and entrepreneurial intentions dimensions, for the most part are not statistically significant, but there is also a significant number of correlations that are positive and statistically significant. The most powerful, significant and positive correlation achieve the following life values dimensions: LV3 - Self actualization, then LV5 - Love and affection. 2. The regression analysis indicates the presence of a statistically significant predictive effect of certain life value dimensions on the dimensions of enterprise potential and entrepreneurial intentions. Predictive effect is not so strong, but it is present at certain life value dimensions: LV3 - Self actualization and LV5 - Love and affection. These are the same dimensions having the strongest correlations, so it can be said that the results of these two analyses are consistent. 3. Dimension EI - Entrepreneurial intention has a statistically significant and positive correlation with the following dimensions of life values: LV5 - Love and affection, LV3 - Self actualization and LV2 - Personal gratification. 4. Individuals may examine their own life values, and on that basis examine their opportunities and potentials for entrepreneurial ventures. They can also implement appropriate adjustments in their value system, if they choose to run their own business.