Factors Affecting the Adoption of Mobile Banking in the Banking System
Journal: BEST : International Journal of Humanities , Arts, Medicine and Sciences ( BEST : IJHAMS ) (Vol.5, No. 6)Publication Date: 2017-06-30
Authors : Hamid Asayesh; Mohammadreza Mohammadi; Vahid Mirzaei; Fatemeh Kiaie Nejad;
Page : 31-38
Keywords : Mobile Banking; Banking System; Internet Banking;
Abstract
Profitable operation of a new technology, particularly innovation in services, depend on its acceptance by society. So in this study are specific to the banking system customers springing forth can be considered a potential client, mobile banking, the study population included customers in the banking system and the sample is 400 customers. And modified technology acceptance model mobile banking adoption factors affecting the banking system and is used by customers using Likert questionnaire and structural equation models was examined. Based on the results positive relationship between perceived ease of adoption of mobile banking, the negative relationship between perceived risk customers with adoption of mobile banking, positive relationship between the perceived influences the adoption of mobile banking customers to make confirmed. There is also a positive relationship between perceived usefulness customers to an adoption of mobile banking has been confirmed.
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Last modified: 2017-07-11 18:02:10