MODERN MARKETINGS TECHNOLOGIES AND THEIR SPECIFIC

The article deals with the application of marketing technologies in the market of goods and services. This market has its own peculiarities that should be taken into account when developing marketing activities. One of the most important factors in the success of technology transfer, most often, is marketing and all that is associated with it: market research; Development of a plan of marketing measures that promote the withdrawal of the product on the market; Price formation; Choice of distribution channels; Definition of promotion policy. Also given are the specific characteristics of some marketing technologies and their development in modern times. Particularly noteworthy is the nature of marketing technologies. The most important role of marketing technologies play in the formation, functioning and development of any business entity. Recently, marketing technologies that are characterized by scientifically grounded methods and methods, a constructive approach to the use of the available economic entity potential and, most importantly, creativity, creative approach to the achievement of the set goals, are characterized by special significance.