WHAT LEADS TO SUCCESS FOR WOMEN ENTREPRENEURS? AN EMPIRICAL STUDY OF SOUTHERN PUNJAB IN PAKISTAN

Woman entrepreneurial activities are major contributor in the economic growth of any country and this importance increases by many folds for developing countries. Concept of women entrepreneurship is less addressed in prior researches, and that limited work is mostly confined to importance and barriers for woman entrepreneurship, therefore this research is unique in addressing factors that are leading to woman entrepreneurial success. From baseline study with 29 unstructured interviews, the researchers found that self-motivation, family support, social networking and information and communication technology has positive relation with success and this was empirically verified by questionnaire based data collected from 107 female entrepreneurs in South Punjab (Rahim Yar Khan, Bahawalpur and D.G.Khan). Time and cost were basic limitation. Birth order impact on women entrepreneurship as well as the study of anchor and its characteristics are in areas for further research.