Pengaruh Kualitas Pelayanan dan Persepsi Harga Terhadap Kepuasan Mahasiswa Serta Implikasinya Pada Citra Perguruan Tinggi

This study aims to determine the effect of service quality and price perception on student satisfaction and its implications on the image of colleges. Data analysis was conducted on a sample of 80 students. Data were obtained through a questionnaire and analyzed using path analysis. The result of processing the data reveals that the service quality influences the students satisfaction there is 30,6% direct influence and 18,8% indirect influence through the price perception, thus the total influence amounts to 49,9%. These results indicate that the effect is quite strong category; the result of processing the data also reveals that price perception also influence students satisfaction to extent as follows 16,5% direct influence, and 18,8% indirect influence through service quality, the total of influence is 35,3%. These results indicate that the effect is quite strong category; the influence of price perceptions and service quality simultaneously on student satisfaction was 84,7%. The results show a very strong influence category; and the influence of satisfaction on colleges image was reveals that 87,4%. The results show a very strong influence category