Smart Offline Shopping Based on Augmented Reality Interfaces

Abstract: As retail is undergoing many changes and online shopping is increasing because of the features it offers, customer experience can further be improved by bringing online shopping features to offline retail. To achieve this, this paper proposes a solution by immersing Augmented Reality technology into offline retail. This will not only enrich customer experience but will take retail to a next stage with convenience and innovation with the help of Augmented Reality. Augmented Reality is submerged in physical environment thus adding a virtual view to the surrounding reality, enhancing user experience. The proposed solution allows users to purchase with ease and in less time with the help of a mobile hand-held system providing a 3D Augmented Reality based interface that combines online features with brick-and-mortar shopping. Shoppers can browse the shelves same as online browsing, getting same comprehensive or comparative information about products. The system proves to be a nexus between traditional and online commerce. The system includes tracking of the product, browsing the products on a shelf, product information presentation in real-time for enhanced customer experience.