Influence of Social Media Branding on Students in Selecting MBA Colleges of Dakshina Kannada District

ABSTRACT Branding of universities or colleges have been emphasizing as to what the universities or colleges stand for or what it is known for. Universities or colleges have been competing for students using different factors in various media which influence the students in selecting colleges. This study explores the effect the Social Media Branding on influencing students in selecting colleges. The researcher has collected data through questionnaire from 300 graduate students who are planning to join MBA colleges of Dakshina Kannada District. Stratified Random sampling method has been used. The results would play a key role in the marketing strategy of educational institutions.