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Role of Data Mining in CRM
Journal: International Journal of Engineering Research (IJER) (Vol.3, No. 2)Publication Date: 2014-02-01
Authors : R. Uma Maheswari S. Saravana Mahesan Tamilarasan A. K. Subramani;
Page : 75-78
Keywords : CRM; DM; Mining Model; BIS; CHAID;
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Abstract
Data mining allows extracting valuable information from the historical data and predicting outcomes of future situations. CRM considers the customer as the centre point, which values the customers of the organization. This article explores the various data mining techniques and its impact on CRM to redefine business processes and strategies
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Last modified: 2014-02-04 20:48:53