Marketing Organ Donation in Universities: A Literature Review

Objective – The objective of this paper is to review university organ donation campaign in foreign universities and determine the potential strategies that could be adopted by our universities. Methodology/Technique – This paper is using systematic literature review to select past articles that met the inclusion criteria. Findings – From the review articles, the authors suggested a proposed framework for organ donation campaign to be applied and tested in Malaysian universities Novelty – This paper attempts to contribute to the literature by developing a framework for organ donation campaign in local universities. In addition, the paper also gives insight to the Organ Procurement Officers (OPOs) in designing organ donation campaign in local universities. Type of Paper: Conceptual