The Influence of Strategic Orientation and Absorptive Capability on Value Creation of Courier Service Industry in Indonesia

Objective – Explore the data and information on strategic orientation and absorptive capability on value creation of courier service industry in Indonesia. Methodology/Technique – The nature of this research is descriptive and verification. The unit of analysis is the courier service industry, and a sample of 50 courier service companies operates in various regions in Indonesia. Time horizon is cross-sectional, where the research is done at a certain time. Primary data were collected by a questionnaire and interviews with companies execute vies and stakeholders. The analysis is done by using the model verification Partial Least Square (PLS). Findings – Strategic Orientation and Absorptive Capability simultaneously influence Value Creation. Strategic Orientation has a greater influence than Absorptive Capability on Value Creation. Type of Paper: Empirical