A comparative study on the work reward preferences between Generation X and Generation Y

Objective – The objective of this research is to analyse the reward preferences of Generation X and Generation Y in the workplace Methodology/Technique – This research was conducted using the qualitative method. In-depth interviews were done to gain a deeper understanding of the phenomenon. Findings – One of the main findings is that Generation Y prefers non-monetary rewards over monetary. The findings will be able to help organisations to cater the demands of its employees that are predicted to consist of Generation Y in the near future. Novelty – This paper gains a deeper insight on the preference of Generation X and Generation Y in terms of reward preferences in the workplace. This paper contributes to the management literature and provides insights on what employees from different generations prefer to provide them with job satisfaction. Type of Paper: Empirical