A Study on Factors of Web Users Behaviour towards Online Purchasing Intention among People in Jakarta

Objective – The success of e-commerce depends on the numbers that is taken into consideration. At the customer side, the trend of online shopping triggers more people to do purchase by online and it also reflects on the business side where they will start to upgrade their business one step ahead by creating e-commerce website. Methodology/Technique – Jakarta, as Indonesia's capital city is the place of the survey of the study with 100 respondents where the result from the questionnaire feedback will portray on what are people take into consideration about the website and justification as well as the result provide a better understanding about web user behaviour or in the other words willingness to stick, trust and understand the consequences of perceived risk to a website. Findings – The result gives the suggestions to the businesses to create an overall reliable website design and structure to engage their customers and translate to the success of e-commerce. Novelty – However, the lack of overall website structure will affect to the web user behaviour which indirectly impact to the success of e-commerce. Type of Paper: Conceptual