DEEQTOON SERVICES AND CUSTOMER LOYALTY IN BANKING: EVIDENCE FROM SALAAM SOMALI BANK

The banking industry in Somalia recently experienced a drastic growth as many banks were opened in Somalia for the last one decade. Studies on the factors that effect on customer loyalty in banking sector have not conducted. Therefore, this study seeks to investigate how Deeqtoon Service (a mobile banking) provided by Salaam Somali influence customer loyalty in Banking industry in Somalia. A questionnaire was administered to a sample population consisting of 300 users of Salam banking services in Mogadishu, Somalia. Result of the study suggests that Deeqtoon services have significant influence on customer loyalty. The study also suggests that some recommendations that are particular importance to banking industry.