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INFLUENCES OF FOOD PACKAGING ATTRIBUTES ON CONSUMER PURCHASEDECISION
Journal: International Journal of Engineering Sciences & Research Technology (IJESRT) (Vol.6, No. 7)Publication Date: 2017-07-30
Authors : Pinki;
Page : 774-776
Keywords : ;
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Abstract
The focus of this paper is to study the influence of consumer purchase decisions for food and, also on its consumption. The objective of this research was to analyze on how product packaging influences consumer behavior, a survey in the form of a questionnaire was conducted.
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Last modified: 2017-07-31 20:00:18