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PRICING STRATEGY IN THE MARKET OF EDUCATIONAL SERVICES
Journal: Synergy of Science (Vol.14, No. 1)Publication Date: 2017-08-31
Authors : Dmitriyeva Y.Y.; Poluyanova L.A.; Demtsura S.S.;
Page : 0-0
Keywords : strategy; pricing strategy; price; perception of price; the market of educational services.;
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Abstract
In the article the authors describe various approaches to the definition of the term «price strategy». The authors, based on the results of the analysis of economic and marketing literature, provide a detailed description of the process of developing a pricing strategy, consider the specifics of developing a pricing strategy for the educational services market.
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Last modified: 2017-08-02 21:17:28