Investigation of Replication Logic in the Behavior of Mobile Information Technology Gadgets: Case of Zimbabwe

The behavior of mobile IT gadgets users is arguably similar, because the devices are tools intended for the same purposes of transmitting information: communications, file sharing, e-commerce, e-banking, e-health and money transfers. This paper seeks to investigate the sources of similarities that manifest amongst such users in Zimbabwe, and advise mobile IT network providers and other providers of these devices on the most suitable factors to apply. This will make an important contribution in the provision of the right gadgets, saving in the use of the scarce national forex coffers. A structured questionnaire with close-ended questions was used to gather primary data on the experiences of 125 respondents among the largest users of mobile IT gadgets: students, traders and workers. The study established that all the studied independent variables: user drivers, satisfiers and device usability lead to common behaviors in mobile IT gadgets users. However, user satisfiers is the most significant variable that is most replicated in the behavior of mobile IT gadgets users in Zimbabwe. These results are expected to help in directing resource allocation amongst service providers for the benefit to themselves, their clients, academia and the national economy.