IMPACT OF SOCIO DEMOGRAPHIC FACTORS INFLUENCE ON BENEFICIARIES OF JANSURAKSHA SCHEMES

Prime minister's recent introduction of new social security schemes to ensure insurance and pension for all remains a laudable step. These schemes were launched on May 9, 2015 and are expected to enhance welfare of citizens, especially workers in unorganized sector. The schemes are Pradhan Mantri Suraksha Bima Yojna (PMSBY), an ultra-low cost accident insurance scheme, a life insurance scheme, Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY), and Atal Pension Yojana (APY), a contributory pension scheme with defined benefit outgo. This study gives a view of the factors that affect various socio demographic factors related aspects that leads to influence the buying behavior by a policy beneficiary of a particular scheme.. It also discusses about the variation in motivational factors due to demographic differences. The study is focused on the consumers belonging to Bengaluru city. A wide range of research in this area was referred to review the work done by various researchers, which lead to the development of research framework. The statistical tools used in the research paper are descriptive statistics, regression analysis etc.