SHOP TILL YOU DROP: THE IMPACT OF WESTERNIZATION IN CONSUMER BEHAVIOR IN THE CONTEXT OF SUPER SHOP CULTURE

People are experiencing more and more changes and developments in the changing urban life. They from diverse walks of life are also settling themselves with the growing pace. The unmask of the native corporate space, the temptation of globalization, the new trend of shopping culture and the process of westernization virtually force to cope with the transmission of social composition. This paper examines how the super shop culture influences consumer behavior in urban life. It also delineates the process of westernization in super shop culture examining empirical data from Chittagong city. Finally, it explores how western super shop culture is transmitting in the urban corporate life in Bangladesh.