ResearchBib Share Your Research, Maximize Your Social Impacts
Sign for Notice Everyday Sign up >> Login

SHOP TILL YOU DROP: THE IMPACT OF WESTERNIZATION IN CONSUMER BEHAVIOR IN THE CONTEXT OF SUPER SHOP CULTURE

Journal: Asian Journal of Social Sciences and Humanities (Vol.5, No. 2)

Publication Date:

Authors : ; ; ; ;

Page : 222-231

Keywords : Super shop; Consumer behavior; Westernization; Cross-culture; Urban life.;

Source : Downloadexternal Find it from : Google Scholarexternal

Abstract

People are experiencing more and more changes and developments in the changing urban life. They from diverse walks of life are also settling themselves with the growing pace. The unmask of the native corporate space, the temptation of globalization, the new trend of shopping culture and the process of westernization virtually force to cope with the transmission of social composition. This paper examines how the super shop culture influences consumer behavior in urban life. It also delineates the process of westernization in super shop culture examining empirical data from Chittagong city. Finally, it explores how western super shop culture is transmitting in the urban corporate life in Bangladesh.

Last modified: 2017-08-12 19:54:17