SUPPORTING DECISION OF MANAGEMENT MAKING VIA WEB MINING IN EDUCATIONAL INSTITUTIONS

While the management of education institutions is interested in gaining a greater level of knowledge of learner habits and behaviour, in case of students using on-line communication devices this goal cannot be achieved with traditional means. Management aspirations for the provision of services satisfying the information demands of students and visitors can only be realised if the users' habits and behaviour are analysed according to the respective links reached. The visitor link request registers contain adequate amount of relevant and valuable data for the development of ergonomic quality and the personalization of the on-line communication surface. Web mining can help in retrieving this information. The principal subject of the present examination is the home page of the Eszterházy Károly College. The aim of the research effort is the enhancement of the software-ergonomic quality of this home page. During the examination of the web journal entries we try to identify the accessibility patterns of the respective web pages in order to improve the quality of Internet-based services.