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Pangsa Pasar (Market Share) Logistik /Kargo oleh Perusahaan Jasa Angkutan Udara yang Beroperasi di Bandar Udara Internasional Sepinggan Balikpapan

Journal: Warta Ardhia (Vol.39, No. 2)

Publication Date:

Authors : ;

Page : 113-127

Keywords : pangsa pasar; logistik/kargo; perusahaan jasa angkutan udara;

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Abstract

Growth of air freight logistics/ cargo in Indonesia, especially in East Kalimantan is very high in the 5 (five) years so that the need for air freight logistics services company is also very high. At this time, cargo/ logistics from and to the outside Balikpapan are served by air cargo transportation service/ logistics services company and scheduled commercial air transport. The purpose of this study is to look at the market share of air freight logistics / cargo in Sepinggan Balikpapan International Airport. 87.08% to 95.15% market share is still dominated by scheduled commercial air transport services, namely Garuda Indonesia, Lion Air and Sriwijaya. While freight logistics services company/cargo has only 59.09% to 72.62% market share which are Tri MG Airline namely, Megantara Water, Water Mark and Garuda Indonesia. Pertumbuhan angkutan udara logistik/kargo di Indonesia khususnya wilayah Kalimantan Timur dalam 5 (lima) tahun belakangan ini sangat tinggi sehingga kebutuhan akan perusahaan jasa angkutan udara logistik juga sangat tinggi. Pada saat ini, kargo/logistik yang diangkut dari dan ke luar Balikpapan dilayani oleh perusahaan jasa angkutan udara kargo/logistik dan perusahaan jasa angkutan udara komersial berjadwal. Tujuan penelitian ini adalah untuk melihat pangsa pasar angkutan udara logistik/kargo di Bandar Udara Internasional Sepinggan Balikpapan. Pangsa pasar 87,08% sampai 95,15% masih didominasi oleh perusahaan jasa angkutan udara komersial berjadwal yaitu PT. Garuda Indonesia, PT. Mentari Lion Air dan PT. Sriwijaya Air. Sedangkan perusahaan jasa angkutan logistik/kargo memiliki pangsa pasar 59,09% sampai dengan 72,62% yaitu Tri MG Airline, Megantara Air, Air Mark dan Garuda Indonesia.

Last modified: 2017-08-19 22:06:59