PROBLEM FACED BY CUSTOMERS USING TECHNOLOGICAL BANKING SERVICES- AN INFERENTIAL ANALYSIS

IT savvy customer is more empowered and left with many options of making payments, through his ATM and debit cards, credit cards, RTGS, NEFT transfer, ECS, or mobile payments. However, change in technological aspect is rapid and is evolving constantly and therefore what lies ahead in future cannot be predicted with conformity. The following objectives are focused in the study: i. To study the customers perception towards technological banking, ii. To find out the problems faced by the customers while availing technological banking iii. To analyse the relationship between types of bank with problems faced by the customers while availing technological banking. Primary Data was collected by using questionnaire under simple random sampling method. 600 samples were selected from various Public Sector Banks like State Bank of India, Indian Bank and Indian Overseas Bank and Private sector banks like ICICI, HDFC, Karur Vysya Bank in Tirunelveli district. In this paper, the major findings on challenges faced by the customers while availing technological banking and suggestions based on the findings are discussed.