STRATEGIC MANAGEMENT PROCESS OF CONSTRUCTION ENTERPRISES

The subject of the article is theoretical, methodological provisions and practical aspects of the strategic management process of economic activity of construction enterprises. The aim of the article is to determine the theoretical and methodological provisions and justification of practical recommendations for implementing strategic management of economic activity of construction enterprises. Theoretical and methodological basis of the study included general scientific (dialectical, structural and functional) and special methods of studying the examined economic phenomena and processes. The article on the basis of the conducted analysis summarizes methodological provisions of implementing the strategic management process of economic activity of the construction enterprises, including description of its essence and procedural aspects. Article also discloses characteristic of the construction enterprises strategy and strategic set and the necessity of its development using an integrated system and situational approach. The author's vision of the process of formation and implementation of the construction enterprises strategy with a description of the content of its main defining stages is represented and as a result the article formulates methodical recommendations on the formation and realization of construction enterprise strategy. As a conclusion it is appropriate to consider the strategic management of the construction company as a modern management tool of the construction enterprise, which is based on intellectual capital as a leading asset and the foundation of the enterprise, which orients the activities on the demands of consumers, allows flexibly respond and adapt to dynamic changes of the environment and in time implement changes within the enterprise